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Coco Tafoya is the brand designer, creative director, and photo stylist behind Deluxemodern.

 

Growing up in an artistic and entrepreneurial family, she has been obsessed with all things art + design since childhood.

 

Her work has been featured in Rue Magazine, design books and publications, as a speaker on CreativeLive, in Glitter Guide and Belong Magazine, and has been sponsored by companies such as Wayfair, Overstock, Lowe's Home Improvement.

 

She has overseen both the creative and business operations for Deluxemodern as well as starting and selling various other companies. For the past several years, Coco has designed multiple product lines that you can find in stores across the country.  She lives for fondue, champagne, thrift shopping, all things southern, and throwing a poolside party at a moment's notice. Pajamas and cocktail rings are her outfit of choice, and she has an extensive collection of both. Coco lives in California with her husband, 2 daughters, and one very spoiled shih tzu.

 

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